Unicharm, Shopee Philippines unite to bring Japanese-quality care closer to Filipino families

MANILA, Philippines — Unicharm Philippines and Shopee Philippines team up for Unicharm Fiesta, bringing Japanese hygiene solutions closer to Filipino families through e-commerce while celebrating everyday care.

Created with a shared goal of improving quality of life, Unicharm Fiesta brings together the complementary strengths of both iconic global brands, rendering them more accessible for Filipino consumers. Unicharm contributes its expertise in Japanese innovation, hygiene, and absorbent technology, while Shopee provides its convenient, engaging online shopping platform.

The showcase highlights three of Unicharm’s key brands—Sofy, MamyPoko, and Certainty—each developed to address targeted needs across varying life stages.

For young, active, and working Filipinas, Sofy offers menstrual care designed to keep pace with the demands of everyday life, combining Japanese-quality hygiene technology with features that promote freshness, comfort, and confidence. Its Instant Cooling Feeling, powered by natural mint extract, provides a refreshing, kulob-free breeziness, while its dermatologically tested materials offer added reassurance against irritation. With advanced absorbency that provides reliable protection throughout the day, Sofy helps women stay confident whether they are in school, at work, commuting, or enjoying time with friends. Breathable materials and leak-protection technology further enhance comfort and protection, making Sofy a thoughtful menstrual care solution for Filipinas navigating busy, active lifestyles. Their premium products include Sofy Cool Fresh Instant Cool Sanitary  Napkin and Sofy Color Fit Mood Pants Menstrual Shorts.

MamyPoko, on the other hand, combines comfort, protection, and Japan-quality technology to give Filipino parents dependable care for their babies at every stage. Its diapers offer 10–14 hours of leakage protection, helping keep babies comfortable and dry from day to night, while the Soft Sheet provides a gentle touch designed to help protect delicate skin from itching and chafing. Recognizing that every family has different needs and budgets, MamyPoko offers not only premium diaper options but also economy products that remain committed to quality, comfort, and reliable protection. Among its specialized offerings is MamyPoko Bye Bye Lamok, an innovative diaper designed with mosquito-repellent protection, giving parents an added layer of care and peace of mind as their little ones play, rest, and go about their day, and Mamypoko Marshmallow Skin Comfort, a premium, Japan-made disposable baby diaper designed with ultra-soft materials and plant-based oils to prevent skin irritation.

For older adults, Certainty delivers discreet, comfortable solutions at an affordable price. Its main product, Certainty Adult Diaper supports seniors’ mobility and dignity while helping caregivers approach elderly care with utmost confidence.

Guided by its Japanese roots, Unicharm remains firm in developing products grounded in innovation and comfort. Its product line spans life phases while taking into account the needs and realities of Filipino consumers. As Unicharm continues to expand its presence in the Philippine market, consumers can look forward to further innovations across its three major brands, as well as its convenient partnership with e-commerce giant Shopee.